The seasonal product choices from the Texas-based journey middle chain Buc-ee’s incessantly embody limited-edition plush toys, significantly throughout holidays. These mushy, collectible gadgets usually function the corporate’s beaver mascot in festive apparel acceptable for the particular vacation being celebrated. A selected instance of it is a cuddly beaver wearing Halloween-themed costumes or equipment.
These seasonal plush toys function each a memento and a collectible merchandise for Buc-ee’s prospects. The attraction lies of their restricted availability and the sturdy model recognition related to the corporate’s mascot. Moreover, such merchandise contribute to a way of celebration and novelty, encouraging impulse purchases and enhancing the general purchasing expertise in the course of the Halloween season. The supply of seasonal merchandise additionally reinforces model loyalty and supplies alternatives for social media engagement as prospects share their acquisitions.
With an understanding of what the product represents and its place throughout the retail technique of Buc-ee’s, the next article explores particular elements of their holiday-themed merchandise, together with design variations, market influence, and collectibility.
1. Collectibility
The collectibility of seasonal plush toys, significantly these supplied throughout Halloween by Buc-ee’s, stems from a confluence of things that elevate this stuff past easy youngsters’s toys. Their desirability is instantly tied to attributes that foster a way of rarity, exclusivity, and model affiliation.
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Restricted Manufacturing Runs
One main driver of collectibility is the consciously restricted manufacturing portions. This shortage, whether or not explicitly said or implied by way of the seasonal nature of the product, generates a way of urgency amongst customers. If manufacturing runs are managed and restricted, the “buc ee’s halloween plush” immediately acquires elevated attraction as customers are incentivized to amass instantly.
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Distinctive and Seasonal Designs
The precise visible traits of the plush toys additionally play an important position. Halloween-themed variations, such because the beaver mascot dressed as a vampire or a pumpkin, provide novelty that differentiates this stuff from the usual Buc-ee’s merchandise. The individuality of those seasonal designs makes them extra enticing to collectors looking for to amass each model of the mascot.
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Model Loyalty and Affiliation
The sturdy model recognition and buyer loyalty related to Buc-ee’s contributes considerably to the collectibility. For devoted prospects, buying seasonal plush toys turns into a method of expressing their affiliation with the model and demonstrating their connection to a selected retail expertise. The plush turns into a tangible illustration of a optimistic affiliation with a retail chain.
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Secondary Market Exercise
The existence of a secondary market, the place these plush toys are resold at inflated costs, additional validates their collectibility. The energetic buying and selling of this stuff on platforms akin to eBay and social media teams demonstrates demand exceeds preliminary provide and reinforces the notion of worth. Resale value is a tangible indicator of actual collectibility.
These interconnected sides underscore the attraction as gadgets with collectible worth. Buc-ee’s understands the significance of collectibility and leverages shortage, model loyalty, seasonal design, and secondary market exercise to raise their seasonal plush toys from extraordinary merchandise to coveted collectible gadgets.
2. Restricted Availability
The restricted availability of the holiday-themed plush toys instantly impacts their desirability and market dynamics. This shortage, incessantly inherent to seasonal merchandise, serves as a key driver of client demand and shapes buying conduct. The data that the gadgets are solely out there for a restricted time interval, usually coinciding with the Halloween season, creates a way of urgency amongst potential patrons.
The observe of proscribing provide is strategically employed. Buc-ee’s leverages the inherent draw of shortage to encourage fast buying selections. Shoppers are incentivized to amass this stuff promptly, fearing that they might grow to be unavailable in the event that they delay. This synthetic constraint on provide transforms the purchasing expertise right into a aggressive endeavor, with collectors and informal consumers alike vying to safe the specified plush toy. The operational influence consists of logistical planning to handle product distribution and buyer expectations successfully in the course of the peak season. For instance, particular retailer places may obtain a pre-determined amount with no restock choices, intensifying the perceived exclusivity.
In conclusion, the understanding that the provision of the seasonal plush is finite not solely drives gross sales but additionally contributes to the merchandise’s perceived worth and collectibility. This connection between restricted provide and heightened demand underscores the strategic significance of managing availability within the advertising and marketing and merchandising of seasonal retail merchandise. It contributes to the notion of novelty and incentivizes immediate client motion.
3. Seasonal Design
Seasonal design, within the context of limited-edition merchandise such because the Buc-ee’s Halloween plush, refers back to the incorporation of thematic parts that align with a selected vacation or time of 12 months. This design method is essential for attracting customers throughout seasonal purchasing durations and differentiating merchandise from commonplace choices.
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Costume and Character Integration
Seasonal design usually includes modifying the looks of the core product to replicate frequent Halloween imagery. Within the case of a beaver mascot, this may embody dressing the plush in vampire costumes, witch hats, or pumpkin-themed outfits. This integration enhances the product’s relevance in the course of the Halloween season and makes it extra interesting to customers looking for themed merchandise.
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Colour Palette and Materials Choice
The colour palette and supplies used within the design additionally contribute to its seasonal attraction. Using conventional Halloween colours, akin to orange, black, purple, and inexperienced, reinforces the thematic connection. Equally, the selection of supplies, akin to mushy plush materials with added textures paying homage to costumes, additional enhances the design’s seasonal appropriateness.
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Restricted Version Elaborations
Seasonal designs might incorporate limited-edition elaborations to boost the product’s collectibility. These additions may embody embroidered particulars, particular tags, or distinctive equipment which might be solely out there in the course of the Halloween season. Such elaborations serve to distinguish the seasonal plush from commonplace choices and incentivize purchases.
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Packaging and Presentation
The packaging and presentation of the plush may also contribute to its seasonal design. Packaging that comes with Halloween-themed graphics, colours, or messaging enhances the product’s visible attraction and reinforces its relevance. Particular shows inside retail environments additional amplify the seasonal theme and appeal to client consideration.
These design parts, when mixed successfully, contribute to a luxurious toy that resonates with customers in the course of the Halloween season. The efficient integration of seasonal design ideas enhances the merchandise’s collectibility and marketability, growing model visibility and gross sales.
4. Model Affiliation
Model affiliation, throughout the context of a seasonal plush toy, acts as a strong driver of client curiosity and buying conduct. The linkage between a good model and a limited-edition product creates a singular synergy, enhancing the merchandise’s perceived worth and collectibility. Within the case of a Halloween-themed Buc-ee’s plush, the energy of the Buc-ee’s model considerably influences its market efficiency.
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Retail Expertise and Memorabilia
The Buc-ee’s model is intrinsically linked to the retail expertise supplied at its journey facilities. For a lot of prospects, a go to to Buc-ee’s is a deliberate vacation spot, not merely a pit cease. The acquisition of branded merchandise, together with seasonal plush toys, serves as a tangible reminder of that have. The plush, due to this fact, is greater than only a toy; its a memento embodying optimistic associations with a selected retail setting.
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Mascot Recognition and Affinity
The Buc-ee’s beaver mascot is a recognizable image that evokes a way of familiarity and, for some, affection. This sturdy mascot recognition interprets instantly into the attraction of branded merchandise. When the beaver is featured on a Halloween-themed plush, it leverages the present model recognition and affinity, additional enhancing its marketability. The recognizable mascot additionally supplies a constant model picture throughout various product strains.
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High quality Notion and Assurance
A well-established model like Buc-ee’s usually implies a sure degree of high quality and reliability. Shoppers might affiliate the model with optimistic attributes akin to cleanliness, pleasant service, and well-stocked cabinets. This optimistic notion can lengthen to the branded merchandise, main customers to consider that the plush is of upper high quality than comparable gadgets from less-reputable sources. The model acts as an implicit assurance of product high quality.
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Exclusivity and Restricted Editions
The seasonal nature of things just like the Halloween plush inherently contributes to a way of exclusivity. By limiting the manufacturing and availability of this stuff, Buc-ee’s capitalizes on the shortage precept. The model affiliation additional reinforces this exclusivity, as customers understand the limited-edition plush as a singular collectible out there solely by way of this specific retailer. This fosters a way of urgency and drives demand.
In essence, the sturdy model affiliation considerably amplifies the attraction of the Halloween plush. It leverages the present buyer loyalty, retail expertise, and mascot recognition to remodel a easy plush toy right into a fascinating collectible merchandise. This strategic utilization of brand name fairness is essential to the product’s market success and reinforces the model’s general presence.
5. Festive Attraction
Festive attraction serves as a core attribute influencing the market success of seasonal merchandise, notably the themed plush toys produced for Halloween. The inherent connection lies within the product’s capability to embody and evoke the spirit of the vacation, thus driving client need. An opulent merchandise that instantly displays the cultural symbols, colours, and traditions of Halloween generates a stronger emotional response from potential patrons, growing its perceived worth and probability of buy. The impact is a direct correlation: a heightened festive attraction usually ends in elevated gross sales and model engagement.
For instance, think about a beaver mascot plush adorned with a miniature Dracula cape and plastic fangs. This visible illustration leverages acknowledged Halloween imagery, fostering an instantaneous reference to the vacation. This connection is additional amplified by means of conventional Halloween colours akin to orange, black, and deep purple. The sensible significance of understanding this lies in product improvement and advertising and marketing methods. Designers and entrepreneurs should fastidiously analyze the prevailing tendencies and symbols related to Halloween to create a product that resonates with the target market. With out this meticulous consideration, the plush toy dangers showing generic or disconnected from the supposed festive context, diminishing its market attraction.
In abstract, the festive attraction shouldn’t be merely a superficial attribute however a elementary driver of success. By fastidiously integrating thematic parts and capitalizing on established Halloween traditions, companies can considerably improve the market efficiency of their seasonal merchandise. Ignoring the significance of this integration poses a major problem, doubtlessly resulting in diminished gross sales and a weaker reference to customers in the course of the essential Halloween season.
6. Materials High quality
Materials high quality considerably influences the notion and longevity of the seasonal plush toy. The tactile expertise of interacting with the product instantly impacts buyer satisfaction and the probability of repeat purchases or suggestions. The composition of the plush, the stitching, and the sturdiness of hooked up equipment contribute to the general worth proposition. If the supplies are substandard, inclined to ripping, or simply dirty, the merchandise’s attraction diminishes quickly, no matter its design or thematic relevance.
For instance, using high-grade polyester fibers ends in a softer, extra resilient plush in comparison with one manufactured with cheaper, much less sturdy supplies. Equally, bolstered stitching at seams prevents untimely tearing, particularly throughout dealing with by youngsters. The collection of non-toxic dyes and materials can also be paramount, making certain security and compliance with client product laws. Moreover, equipment, akin to plastic eyes or ornamental buttons, have to be securely hooked up to stop choking hazards. The sensible utility of those concerns instantly interprets to enhanced product lifespan, diminished buyer complaints, and strengthened model repute. In distinction, a poorly manufactured plush that includes unfastened seams, light colours, and simply indifferent parts negatively impacts buyer notion, doubtlessly deterring future purchases of branded merchandise.
In conclusion, materials high quality shouldn’t be merely an aesthetic consideration however an important determinant of the product’s market success and long-term model fairness. The cautious collection of sturdy, protected, and aesthetically pleasing supplies is important for making certain buyer satisfaction and sustaining a optimistic model picture. Overlooking the significance of fabric high quality introduces important dangers, undermining the perceived worth of the merchandise and doubtlessly damaging the general model repute. The long-term implications lengthen past the fast sale, influencing buyer loyalty and future buying selections.
7. Retail Exclusivity
Retail exclusivity, within the context of the Buc-ee’s Halloween plush, serves as a strategic advertising and marketing component designed to boost product desirability and drive client visitors. The restricted availability of the product to a single retailer cultivates a way of urgency and uniqueness, contributing considerably to its perceived worth and collectibility. This exclusivity kinds a key element of the general merchandising technique, capitalizing on model loyalty and fostering a selected retail expertise.
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Managed Distribution Channels
The first aspect of retail exclusivity lies within the managed distribution channels. Buc-ee’s strategically limits the provision of the Halloween plush to its personal retailer places, stopping different retailers from providing the identical product. This managed distribution creates a definite benefit, drawing prospects particularly to Buc-ee’s shops to amass the unique merchandise. The shortage of different buying places reinforces the product’s perceived worth and intensifies the purchasing expertise.
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Enhanced Model Id
Retail exclusivity strengthens the model identification of Buc-ee’s by associating the corporate with distinctive and sought-after merchandise. The supply of the Halloween plush solely at Buc-ee’s places reinforces the corporate’s picture as a vacation spot for distinctive and memorable merchandise. This affiliation helps differentiate Buc-ee’s from opponents and cultivates a loyal buyer base.
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Elevated Foot Site visitors and Gross sales
The promise of buying an unique Halloween plush incentivizes prospects to go to Buc-ee’s shops. This elevated foot visitors instantly interprets into larger gross sales, not solely of the plush itself but additionally of different merchandise all through the shop. The unique merchandise serves as a draw, encouraging prospects to discover different product choices and doubtlessly make extra purchases.
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Advertising and Promotional Alternatives
Retail exclusivity supplies alternatives for focused advertising and marketing and promotional campaigns. Buc-ee’s can leverage the exclusivity of the Halloween plush to generate buzz and pleasure by way of social media, electronic mail advertising and marketing, and in-store promotions. The corporate can emphasize the restricted availability and distinctive design of the product to additional drive demand and encourage fast purchases.
The confluence of those sides underscores the strategic significance of retail exclusivity. By controlling distribution, enhancing model identification, growing foot visitors, and fostering advertising and marketing alternatives, Buc-ee’s successfully leverages the exclusivity of its Halloween plush to attain its advertising and marketing targets and solidify its place within the retail panorama. These components synergistically contribute to the product’s general success and reinforce the model’s distinctive attraction.
8. Worth Level
The worth level of seasonal merchandise, such because the Buc-ee’s Halloween plush, instantly influences its marketability and client accessibility. An equilibrium between perceived worth and price is essential for driving gross sales and fostering model loyalty. Overpricing might deter potential patrons, whereas underpricing might devalue the product within the eyes of the buyer. Thus, strategic pricing selections are important for maximizing profitability and sustaining a optimistic model picture.
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Manufacturing Prices and Revenue Margins
The first determinant of the worth level is the price of manufacturing, encompassing supplies, labor, and manufacturing overhead. Buc-ee’s should stability these bills with its desired revenue margins to reach at a retail value. For instance, if the plush incorporates high-quality supplies or intricate designs, the manufacturing prices will improve, doubtlessly necessitating the next value level. Nevertheless, setting the worth too excessive may restrict client demand, requiring a cautious evaluation of market circumstances and competitor pricing.
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Shopper Perceptions of Worth
Shoppers assess the worth of a product primarily based on a wide range of components, together with its perceived high quality, design, model affiliation, and collectibility. A Buc-ee’s Halloween plush might command the next value level because of the energy of the model and its limited-edition standing. Nevertheless, if customers understand the worth as disproportionate to the product’s attributes, they might be much less inclined to buy it. For instance, a easy plush with minimal Halloween-themed elaborations could also be perceived as overpriced, even with the Buc-ee’s model affiliation.
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Competitor Pricing and Market Dynamics
The pricing methods of opponents providing comparable Halloween-themed merchandise affect the suitable value vary. If different retailers provide comparable plush toys at decrease costs, Buc-ee’s should think about adjusting its value level to stay aggressive. Market dynamics, akin to seasonal demand and financial circumstances, additionally play a job. During times of excessive demand or financial prosperity, customers could also be extra prepared to pay a premium for seasonal gadgets.
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Psychological Pricing Ways
Retailers usually make use of psychological pricing techniques to affect client perceptions. For example, pricing the plush at $19.99 as an alternative of $20.00 can create the phantasm of a lower cost, regardless that the distinction is minimal. Equally, providing reductions or promotions can incentivize purchases and create a way of urgency. These techniques are particularly efficient throughout seasonal purchasing durations when customers are actively looking for offers and reductions.
In the end, the profitable value level of a Buc-ee’s Halloween plush is decided by a posh interaction of manufacturing prices, client perceptions, competitor pricing, and psychological techniques. A well-considered pricing technique maximizes profitability whereas sustaining client satisfaction and reinforcing model loyalty. Inappropriate pricing can diminish the product’s attraction and negatively influence gross sales, emphasizing the significance of an intensive market evaluation and strategic decision-making course of.
9. Show Placement
The strategic association of merchandise inside a retail setting instantly influences client buying conduct. For the Buc-ee’s Halloween plush, show placement assumes a important position in maximizing visibility, producing impulse purchases, and reinforcing the seasonal theme. Efficient show methods leverage location, presentation, and surrounding parts to seize client consideration and drive gross sales.
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Excessive-Site visitors Zones and Impulse Buy Areas
Placement of the plush inside high-traffic zones, akin to close to checkout counters or retailer entrances, maximizes visibility and publicity to numerous potential patrons. These places are conducive to impulse purchases, as prospects are extra doubtless so as to add the merchandise to their cart with out prior planning. Strategic placement close to complementary merchandise, akin to Halloween sweet or decorations, additional encourages impulse buys. The position can also be essential to drive gross sales.
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Thematic Shows and Visible Merchandising
Creating thematic shows that incorporate Halloween imagery, colours, and props enhances the product’s festive attraction and attracts buyer consideration. Integrating the plush into visually interesting shows that inform a narrative or evoke a selected emotion can considerably improve its desirability. For example, showcasing the plush alongside different Halloween-themed merchandise, akin to costumes or decorations, creates a cohesive and interesting purchasing expertise.
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Eye-Stage Positioning and Accessibility
Positioning the plush at eye degree, significantly throughout the attain of kids, will increase its visibility and accessibility. This strategic positioning ensures that the product is well observed by potential patrons, each adults and youngsters. The usage of shelving models or show racks that permit prospects to work together with the plush instantly, akin to holding or analyzing it, additional encourages purchases. Accessibility for interplay will increase curiosity and engagement.
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Lighting and Focal Factors
Using efficient lighting methods to focus on the plush and draw consideration to its key options enhances its visible attraction. Using spotlighting or backlighting to create focal factors throughout the show can considerably improve its visibility. The usage of contrasting colours or textures throughout the show additionally helps to attract consideration to the plush and make it stand out from surrounding merchandise.
These multifaceted concerns underscore the significance of show placement within the general advertising and marketing technique for the Buc-ee’s Halloween plush. By strategically positioning the product throughout the retail setting, Buc-ee’s can successfully leverage its festive attraction, improve its visibility, and drive client purchases. The mixing of high-traffic zones, thematic shows, accessible positioning, and efficient lighting synergistically contributes to maximizing gross sales and reinforcing model loyalty.
Regularly Requested Questions
The next part addresses frequent inquiries relating to the seasonal plush toy, offering readability on elements starting from availability to collectibility.
Query 1: The place can the seasonal plush be bought?
The Halloween-themed plush is completely out there for buy at bodily Buc-ee’s retailer places. The merchandise shouldn’t be supplied by way of on-line retail channels or third-party distributors.
Query 2: Is there a assure of product availability at a selected retailer?
Product availability varies by location and is topic to inventory ranges. Particular shops can’t assure the merchandise shall be in inventory at any given time as a result of fluctuating demand and restricted manufacturing runs.
Query 3: What’s the approximate retail value of the merchandise?
The retail value is topic to alter; nonetheless, it usually falls inside a reasonable value vary relative to comparable seasonal plush toys. The precise value could be confirmed upon visiting a Buc-ee’s retailer.
Query 4: Are there variations in design from 12 months to 12 months?
Sure, the Halloween-themed plush usually options new designs annually, usually incorporating totally different costumes or equipment on the beaver mascot to replicate present tendencies or themes.
Query 5: Does the plush toy possess collectible worth?
The limited-edition nature and model affiliation contribute to its collectibility. Sure designs from earlier years might command larger costs on the secondary market as a result of shortage.
Query 6: What supplies are used within the manufacturing of the product?
The plush is usually manufactured utilizing polyester fibers and different artificial supplies to make sure softness and sturdiness. All supplies used adhere to security requirements for plush toys.
Understanding these elementary elements supplies a clearer perspective on the product’s attributes and market place.
The following part will concentrate on methods for buying these seasonal gadgets.
Methods for Buying Restricted-Version Merchandise
Securing the seasonal plush requires proactive planning and a level of persistence as a result of its restricted availability. The next methods improve the probability of buying these sought-after gadgets.
Tip 1: Monitor Social Media and On-line Boards.
Monitoring social media channels related to the model, together with official pages and fan teams, supplies early notifications relating to launch dates and potential restocks. Actively taking part in on-line boards devoted to the retailer might yield insider data from different collectors.
Tip 2: Plan Journeys Strategically.
Go to Buc-ee’s places shortly after the formally introduced launch date, which usually coincides with the onset of the Halloween season. Midweek visits might provide the next chance of encountering out there inventory in comparison with weekend excursions as a result of decreased buyer visitors.
Tip 3: Talk with Retailer Personnel.
Participating with retailer staff and inquiring about potential restocks or stock administration procedures can present useful insights. Well mannered and direct inquiries might reveal unadvertised supply schedules.
Tip 4: Set up Relationships with Frequent Customers.
Cultivating relationships with people who incessantly go to Buc-ee’s shops might present a bonus. These consumers could also be prepared to safe the plush on behalf of others or provide updates on availability.
Tip 5: Arrange On-line Alerts on Resale Platforms.
Configure alerts on on-line resale platforms, akin to eBay, to obtain notifications when the seasonal plush is listed on the market. This technique permits for immediate motion, growing the possibilities of buying the merchandise even when missed throughout its preliminary launch.
Tip 6: Take into account Visiting A number of Places.
If possible, plan visits to a number of Buc-ee’s places to extend the chances of discovering the specified plush. Stock ranges can range considerably between shops, making it advantageous to discover a number of choices.
Proactive engagement, strategic planning, and chronic monitoring of stock characterize the simplest strategies for buying these sought-after collectibles. Combining these approaches will improve the probability of success.
With clear methods for acquisition established, the article now transitions towards a conclusive abstract of the mentioned matters.
Conclusion
This text explored the multi-faceted attraction of the Buc-ee’s Halloween plush, detailing its collectibility pushed by restricted availability and seasonal design. Model affiliation, festive attraction, materials high quality, retail exclusivity, and strategic value factors every contribute to its market success. This synergy between strategic parts elevates the seasonal merchandise past a mere plush toy, remodeling it right into a fascinating collectible for Buc-ees patrons.
Understanding the components influencing the product’s attraction supplies useful perception into efficient seasonal merchandising. By leveraging shortage, model loyalty, and a cohesive retail expertise, the Halloween plush demonstrates a profitable technique for charming client curiosity and driving gross sales, setting a benchmark for comparable seasonal product choices. Continued market evaluation and revolutionary design will decide the enduring success of those limited-edition gadgets.
