This particular product refers to a limited-edition plush toy combining the favored Sanrio character Cinnamoroll with Halloween-themed design parts, provided by the Construct-A-Bear Workshop. This collaboration permits customers to buy a personalized, holiday-themed model of the beloved character.
The importance of such an merchandise lies in its attraction to collectors of each Sanrio merchandise and Construct-A-Bear creations. The seasonal side enhances its desirability, creating a way of exclusivity and urgency. Its availability represents a strategic advertising effort by each corporations to capitalize on the Halloween vacation and the enduring recognition of Cinnamoroll, rising gross sales and model visibility.