The phrase refers to a particular product line or theme related to a specific retail institution throughout the Halloween season. It connects a preferred horror movie property with a short lived, seasonal retailer identified for its Halloween merchandise. This collaboration ends in a spread of costumes, decorations, and associated gadgets out there for buy.
This affiliation advantages each the retail institution and the mental property. The retailer leverages the recognizable model to drive gross sales and appeal to clients in search of themed Halloween merchandise. The mental property good points elevated visibility and income via licensing agreements and product gross sales, increasing its attain to a brand new viewers section. Such collaborations are a typical technique throughout the Halloween season, maximizing the cultural relevance and business enchantment of established horror franchises.