The phrase identifies a particular thematic focus throughout the product choices and advertising campaigns of Anastasia Beverly Hills. This focus facilities on beauty merchandise and associated content material tailor-made for the Halloween season. For instance, this may embody limited-edition palettes with Halloween-inspired shade schemes, tutorials for creating Halloween make-up seems utilizing the model’s merchandise, or promotional occasions coinciding with the vacation.
This strategic alignment with a well-liked vacation permits the model to capitalize on elevated shopper curiosity in themed merchandise and artistic expression by make-up. Traditionally, the utilization of holidays like Halloween has confirmed efficient in boosting gross sales, increasing model attain by social media engagement, and reinforcing model id as trend-conscious and related. The ensuing advertising generates important alternatives for heightened visibility and group engagement.
