These are chocolate candies, distinguished by their colourful sweet shells, packaged and marketed particularly for distribution in the course of the Halloween season. These iterations usually function seasonal shade variations and themed packaging to enchantment to shoppers throughout this vacation.
The seasonal providing offers a related tie-in to a extensively celebrated vacation, capitalizing on elevated shopper spending and demand for confectionery merchandise. This offers a lift in gross sales and model visibility, notably inside the extremely aggressive confectionery market. Its presence throughout this time strengthens model affiliation with festive events and creates constructive model recollections for shoppers.