A seasonal promoting marketing campaign launched by Hershey, the confectionary big, combines the Package Kat and Reese’s manufacturers throughout the Halloween interval. These built-in advertising and marketing efforts usually contain tv spots and on-line movies to advertise Halloween-themed variations of those chocolate merchandise. These ads typically make use of humor and concentrate on the sharing of sweet throughout trick-or-treating or different Halloween festivities.
The importance of those promotional efforts lies of their skill to leverage the established model recognition of each Package Kat and Reese’s. By making a unified advertising and marketing technique round a significant cultural occasion like Halloween, the corporate goals to extend gross sales and solidify model loyalty. Traditionally, such campaigns have demonstrated appreciable success in boosting shopper engagement and driving income throughout the important thing Halloween season.
