The phrase references a particular sort of Halloween apparel modeled after the well-known mascot of Energizer batteries. This apparel usually contains pink bunny ears, a pink physique swimsuit, and doubtlessly a toy drum to emulate the character’s most recognizable function. It’s a pre-made ensemble or a do-it-yourself mission for people in search of a recognizable and playful costume possibility for Halloween festivities.
The enchantment of such an outfit lies in its immediate recognizability and inherent humor. The connection to a ubiquitous model generates a readily understood visible joke. Moreover, the inherent cuteness of the bunny design, coupled with the energetic persona of the mascot, permits for a dressing up that’s each lighthearted and memorable. The industrial success and longevity of the mascot have ensured a constant stage of consciousness, rendering the costume a perennial favourite.