The phrase signifies a selected class of apparel marketed for a specific vacation, originating from a lingerie and intimate attire retailer. These things sometimes embody a spread of designs supposed for celebratory occasions occurring on or round October thirty first, usually characterised by themes of fantasy, horror, or fashionable tradition. The affiliation implies a sure degree of attract and class within the design and presentation, according to the model’s established identification.
The emergence of such holiday-themed merchandise from this explicit retailer underscores the evolution of the model past its core choices. This growth illustrates a diversification technique aimed toward capturing a broader shopper base throughout seasonal peaks. Traditionally, the model has been related to glamour and self-expression, and the extension into vacation attire additional reinforces this model identification and affords customers an avenue for frolicsome and assured self-presentation throughout celebratory events.