The yearly promotional interval celebrated by The Walt Disney Firm happens roughly six months earlier than Halloween. This occasion options bulletins, releases, and themed experiences associated to Disney’s Halloween choices throughout its numerous enterprise segments, together with theme parks, merchandise, and media.
This advertising initiative serves to keep up viewers engagement throughout a interval historically devoid of main vacation promotions. Moreover, it permits the corporate to gauge client curiosity in deliberate Halloween-themed merchandise and occasions. Traditionally, the occasion has grown in scope, reflecting the rising cultural significance of Halloween and associated celebrations.