The phrase represents a particular theme related to Mattel’s Barbie and Kelly dolls, centered across the celebration of Halloween. It typically refers to a collection of dolls, equipment, and associated merchandise produced that includes the characters in Halloween-themed costumes and settings. Examples embrace dolls dressed as witches, pumpkins, or different common Halloween figures, typically accompanied by miniature trick-or-treat baggage or Halloween decorations.
This specific theme leverages the widespread attraction of each the Barbie model and the Halloween vacation to create a marketable product line. Its significance lies in its capability to capitalize on seasonal traits and supply shoppers a collectible or play-oriented merchandise that aligns with a well-liked cultural occasion. Traditionally, these themed releases have been a constant technique for Mattel to take care of client curiosity and drive gross sales, offering new and related variations of established characters.