The phrase references a particular sort of fancy costume, sometimes meant for grownup males, which is impressed by the uniforms worn by the waitresses on the Hooters restaurant chain. This costume usually entails elements reminiscent of orange shorts, a white tank high bearing the Hooters emblem, and generally equipment like a visor or athletic socks. Its enchantment rests largely on the immediately recognizable imagery related to the restaurant.
The recognition of this ensemble as a thematic alternative for celebrations reminiscent of Halloween stems from its humorous and sometimes ironic nature. It performs on established cultural perceptions and makes use of the visible shorthand offered by a globally acknowledged model. The adoption of such costumes permits people to have interaction in playful role-reversal and commentary on gender roles and societal expectations surrounding service trade professions. Traditionally, costume decisions that reference established manufacturers or cultural phenomena have been widespread, reflecting a broader pattern of incorporating in style tradition into celebratory expression.