These publications, historically despatched via postal companies, supply a curated number of seasonal merchandise. These embrace costumes, decorations, and associated gadgets, typically introduced with detailed descriptions and pictures to facilitate buying selections. For instance, a shopper would possibly obtain a printed booklet in September showcasing quite a lot of inflatable garden ornaments and indoor props themed across the vacation.
Such unsolicited mail advertising and marketing served as a major channel for retailers to achieve shoppers earlier than the proliferation of e-commerce. The tactile nature of the catalog, coupled with its centered content material, allowed for a extra immersive procuring expertise in comparison with different types of promoting. These supplies additionally supplied a tangible reminder of the upcoming vacation and potential buying wants. Their significance lies of their capability to focus on particular demographics and geographies, providing a personalised procuring expertise. Traditionally, they represented a major methodology for companies to advertise seasonal items and seize shopper consideration through the vacation season.
