The time period identifies a particular product kind: a life-sized, animated determine of the character Pennywise, usually marketed and bought by Spirit Halloween shops. These figures are designed to copy the looks and actions of the character from the “IT” horror franchise and are meant for Halloween decorations, haunted homes, or collector’s gadgets. For example, shoppers may search on-line for buying choices or critiques of this specific ornament.
Such merchandise advantages retailers by attracting shoppers concerned with widespread horror franchises, particularly throughout the Halloween season. The detailed and infrequently interactive nature of those animatronics supplies a heightened degree of immersion and scariness, contributing to the general Halloween expertise. The manufacturing and sale of these things replicate the enduring cultural influence of Stephen King’s “IT” and the continued reputation of horror-themed decorations.