The annual seasonal promotion supplied by the fast-food chain Wendy’s entails the inclusion of themed playthings inside their Frosty dessert choices, particularly across the Halloween season. These collectible objects typically function characters or imagery related to the vacation, offering an added ingredient of leisure for patrons.
This promotional technique advantages the corporate by means of elevated gross sales and model visibility throughout a aggressive interval for the fast-food trade. The limited-time availability of this stuff creates a way of urgency and collectibility, encouraging repeat visits. Traditionally, such promotions have been a profitable technique for driving site visitors and producing constructive buyer engagement.
